At a time when “branding” has become a popular buzzword used by colleges to help distinguish themselves, it is important to recognize the role physical spaces can play in shaping identity. There is little more iconic and brand-worthy than an institution’s building and landscape portfolio. Classrooms, office spaces, and even the simplest of structures speak volumes about a campus. Many campus buildings are constructed to last a lifetime, and contribute to institutional history, community pride, and a sense of permanence. Read more.
